Why HubSpot?

HubSpot is a marketing, sales and customer service software that has the sole purpose of helping the company grow and achieve its objectives. By offering a complete suite of software, HubSpot’s growth platform is designed to deploy the inbound strategy across your organization. More precisely, it allows you to reach your audience, to interact with them, while applying the principle of loyalty and retention.

Being in partnership with this platform allows us to fluidify and optimize the customer’s purchasing process, which in turn allows us to support the company in an efficient way.

” HubSpot’s all-in-one marketing, sales and customer service platform is designed to help you grow successfully with the inbound methodology. Structured around a single database, it allows all teams to access centralized and updated information. The link between marketing, sales and customer service is thus made more fluid in order to optimize the customer experience. ”
HubSpot

What is Inbound Marketing?

Inbound marketing is a strategy used through tactics that will target people who are already interested in the field rather than targeting the mass without really knowing the interest. In other words, Inbound will allow you to attract people you can more easily qualify as potential prospects.

The main tactics of Inbound:

  • Content Marketing
  • SEO
  • Social media
  • Digital advertising
  • Email marketing (automation)

Today’s buyers are increasingly better equipped. The web offers them an instant source of information. They can access detailed specifications, prices and product and service reviews 24 hours a day, 7 days a week, in just a few seconds. Meanwhile, social media encourages them to share and compare, while mobile devices make it all so easy. We quickly understand that it is therefore essential to put the buyer or prospect in the best possible conditions, and this through attractive content. This is exactly what Inbound Marketing does, the tactics give the prospect what they are looking for in order to create a bond of trust that can, no doubt, convert him into a customer.

Here are some of the advantages of Inbound Marketing:

  • The content is customer-focused;
  • The return on investment is easier to prove;
  • Aligns marketing and sales.

 

 

A customer experience focused approach (CX)

A customer experience approach is defined as the concentration of marketing efforts throughout the buyer’s purchasing process. This path, also perceived as a cycle, is segmented into three main pillars: marketing, sales and customer service. In this loop process, each step of the buyer’s process is interconnected. In other words, each step is useful to each other so that you get a leverage effect at each pillar. The result of each interaction a customer has with the company is the definition of the customer experience.

The objective is to follow the buyer throughout the process by offering exactly what he is looking for, including the pre-purchase, purchase and post-purchase phases. Everything the company does has an impact on the customer’s perception and their decision to buy back. It is therefore very important to put considerable effort into the customer experience in order to succeed in gaining the customer’s trust at each step, including the loyalty phase.

To conclude, this partnership with HubSpot allows us to centralize our efforts under a single platform with which we can effectively support our customers. Not only do we strongly recommend it, but it allows us to be your preferred choice to execute any marketing strategy.