What is Sales Enablement ?

It’s not enough to transform how we acquire leads; we must also change how we sell to today’s B2B buyers. The average sales cycle is growing more complex—with more buyers involved at more stages—while a generational change is unfolding in the industrial B2B buying marketplace. More buyers, buying in different ways, with very different expectations of how a sales process should unfold.

We work with industrials to capitalize on this shift, change how they sell, and align their sales process to a new business pipeline and buying journey that is increasingly digital.

How we help with Sales Enablement

Pipeline Analysis


  • Buyer journey mapping
  • Lifecycle stage definition
  • Sales Process architecture

Technology Consulting


  • CRM implementation
  • Integration planning (marketing automation, ERP, etc.)
  • Technology migrations

Digital Sales


  • Digital prospecting
  • Sales content
  • Lead nurturing frameworks
  • Social selling

Channel Planning


  • Channel content
  • Channel marketing
  • Lead handling and accountability frameworks
  • Channel-specific ecommerce

Sales Acceleration


  • Lead outreach strategies
  • Sales tech implementation and support
  • Digital brand development for salespeople

Dashboards and Reporting


  • Manufacturer-specific Google Analytics modeling
  • CRM reporting
  • Custom sales dashboards