Proven Strategic Process

Our Web Development Process

Discovery

Great websites start with an understanding of your business, your customers, and your goals. That’s why we start every web design project with a detailed Discovery meeting to get to know you and your business.

We’ll take a look at your current website to identify what’s working and areas for improvement. Together, we’ll identify your goals for your new site, and your vision and requirements for form, function, and content. By the end of the Discovery process, we’ll have a clear understanding of how to develop a website that truly reflects your brand and speaks to your target audience.

Planning

With briefs from the Discovery phase in hand, we unleash our creative team.

First, we review site specifications and define a sitemap – the blueprint for the project. Next, our web design team collaborates on topics, objectives, and needs of different elements on the site. Meanwhile, our expert copywriters will work with you to craft engaging content that sounds like you and connects with your specific audience.

Taking all this into account, our innovative web designers will create a mock-up of your website’s homepage for your approval. This will ensure that we’ve captured your vision for the site before we dive into full development.

Development

Once the design is approved, our experienced website developers and WordPress designers will craft an original, custom design for your website that is mobile-friendly, easy to navigate, and visually appealing.

We collaborate with our in-house SEO team to make sure that search-friendly features are built into your site from the very beginning.  We’ll also communicate our progress with you along the way. The goal of each person on our talented design staff is to create an online presence that you, your customers and Google all love.

Launch

Before we give any website the green light, we perform extensive quality assurance checks to make sure your website is error-free and represents your business well. This includes tests for broken links, cross-browser compatibility, mobile-friendliness, form submissions, CMS settings, and SEO best practices.

Once we’ve double and triple checked it, and you’ve given it your “thumbs up,” we’ll take care of the technical wizardry to get it LIVE.

Maintenance

A great website is always changing. Thankfully, modern frameworks provide rich content management systems that makes changes easy. Whether you want to handle changes yourself, or you prefer us to do it, we’re here to help. From small text changes to whole new pages (and much more), our staff works quickly and efficiently to keep your website up-to-date.

Web Development Services

How We Do Web Development


01. Information Architecture

You’ve invested time and resources into your content, but how useful is it if it can’t be found? How your content is organized within your site is critical to its accessibility. We can make sense of the chaos. After taking inventory, we analyze and structure your content for navigational ease.

02. CMS Solutions

Although your options are endless, WordPress, Drupal, and Magento are the most popular frameworks we work with. We have also worked with .NET content management systems like Umbraco.

03. User Experience

What makes an awesome user experience? One that is uniquely designed for your business or institution. See how our web design team does just that for your valued consumers.

04. Branding

Your brand is your identity, built on the consumer’s perception of your company. You either have control of it or you don’t. Our team creates, secures, and helps you regain the lead with your brand. We capture the heart of your vision and communicate the values that matter to your company.

05. Programming

Our developers build functional, responsive user interfaces. We have experience working with a variety of frameworks, like React and Node.

06. Technical SEO

We build a custom strategy using keyword research, competitive analysis, and on-page optimization techniques. We can also handle your migration strategy during a redesign to ensure each page redirects to the correct place.