The Lakhos Group: partner of Économie du Savoir Mauricie for digital marketing

The Lakhos Group is recognized by Mauricie Knowledge Economy as an expert on the digital marketing theme of the Mauricie Acceleration and Growth Space (EACM). The EACM is an initiative of the Quebec Ministry of Economy and Innovation, “which aims to energize and propel businesses by promoting innovation and best business practices through concrete and innovative measures.” — Mauricie Knowledge Economy — EACM

Our service offer aims to support manufacturing companies in Mauricie in digitizing their customer experience. This approach makes it possible to join the digital marketing path, in particular by implementing a customer relationship management (CRM) system. Lakhos Group carries out a diagnosis of the growth strategy, the processes in place and the technologies used. The company receives a map of its customer experience as well as a plan of recommendations identifying priorities for concrete actions. Moreover, the specificity of this service is to support businesses in implementing priority recommendations.

It is crucial to take action, but first, it is essential to map the customer experience in order to develop a customer-centric digitization strategy while eliminating cross-departmental silos. It is through this strategy that we ensure that optimized processes and work habits are digitized in order to achieve substantial gains in efficiency and profitability.

Therefore, we are making a concrete contribution to the digitization of manufacturers in Mauricie.

“We are very proud and happy to have obtained a vote of confidence from the Mauricie Knowledge Economy. Our organizations favor an approach based on proximity, neutrality and concreteness in order to make a real difference within companies. Together, we will humbly contribute to the digitization of manufacturing companies in Mauricie, which wish to reinvent their customer experience,” says Simon Lemire, partner and director of business development.

The EACM brings together five themes revolving around business growth.

• Digital marketing
• Cybersecurity
• Value-added production (PVA)
• Intellectual property
• Digital transformation (4.0)

Here is an article about CRM in collaboration with ESM (click here)