Increasing revenue: The main objective, but not the only one!

The primary objective of a RevOps strategy is, without a doubt, to significantly increase revenue. However, RevOps is not just a simple one-time optimization. It is a continuous optimization process that aligns teams (sales, marketing, customer service) for sustainable and predictable growth. RevOps transcends revenue goals; it aims for increased efficiency, better cross-team collaboration, optimized customer experiences, and data-based decision making.

Team synergy for maximum performance

RevOps aims for perfect harmony, like a rowing team rowing in unison, where each member contributes to the power and direction of the whole. This synergy makes it possible to optimize each stage of the customer journey and to improve the overall efficiency of the company. This results in smooth communication, streamlined processes, and a shared vision of goals. Each team understands their role in global growth and works collaboratively to achieve shared goals.

It is undeniable that completely breaking down silos within an organization is a challenge. However, the RevOps approach aims precisely at standardizing processes, based on a stable and coherent technological ecosystem. This approach promotes effective communication between team members and helps to significantly reduce the number of silos.

Customer data: The cornerstone of an effective RevOps strategy

To achieve this objective, RevOps relies on effective management of customer data, a true cornerstone of CRM (Customer Relationship Management System). According to a study by Zendesk, businesses that excel in customer experience (CX) management, facilitated by a powerful CRM, see their revenues increase 41% faster than those that neglect this aspect. More specifically, CX leaders achieve 10x greater returns on assets and annual revenue growth. 22% higher than companies that are lagging behind.

• Source: RevOps figures
• Companies with RevOps have 176.69% higher EBITDA!
• We looked at the stock market performance of the S&P500:
  • With a RevOps department (26.84% of the S&P500)
  • Without a RevOps department
• Businesses with ReVops are seeing:
  • 📈 176.69% higher EBITDA
  • 💰 Higher market capitalization of 225.52%
  • 📊 Stock prices higher by 14.14%
• Source: https://revenuewizards.com/reports/revops-in-2025

This growth is directly linked to the ability of CRM to centralize and analyze customer data to personalize interactions and anticipate needs. Rigorous data management makes it possible to segment customers, personalize offers, anticipate potential problems and measure the impact of marketing and commercial actions.

Improving operational efficiency: CRM, your essential ally

RevOps plays an essential role in optimizing processes, and CRM is the essential tool to achieve this. It automates numerous tasks, freeing up valuable time for teams. Automation isn't limited to simple tasks; it can include complex workflows for qualifying leads, tracking opportunities, managing marketing campaigns, and customer support.

Automation and time savings for increased productivity

By automating repetitive tasks (sending follow-up emails, updating contacts, qualifying leads) and improving data management, CRM allows teams to become more efficient. According to a HubSpot study, the automation of sales tasks thanks to A CRM allows salespeople to earn an average of 20% of time per week. This saved time can be reinvested in activities with higher added value, such as prospecting, building customer relationships and closing sales.

More time for customers: A value-focused approach

For example, a salesperson can use CRM to track the evolution of a lead in the sales pipeline, identify obstacles, and personalize their approach. Instead of spending time on manual tasks, he can focus on building relationships and closing sales. The time saved can be spent on higher value-added activities, such as customer satisfaction and closing deals. CRM is becoming a sales support tool, allowing teams to focus on what matters most: creating value for the customer.

The Motrec Example: A Concrete Transformation

At Motrec, an electric vehicle manufacturing company, the integration of a CRM made it possible to centralize customer data, automate sales processes and improve customer service, as explained in a video made by Lakhos. Before CRM, information was scattered across different files and spreadsheets, making it difficult to get an overview of customers. Representatives had to spend a considerable amount of time looking for relevant information, which hindered their productivity. The CRM gave Motrec an overview of its customers, including their preferences, purchase histories, and interactions with the company. This digital transformation has allowed Motrec to become more agile and to better meet the expectations of its customers.

Concrete results: measurable growth

Thanks to this data, Motrec was able to better understand its customers, personalize its communications (targeted promotional offers, personalized emails) and offer them a tailor-made service. For example, Motrec was able to identify that customers in the food and beverage sector were particularly interested in electric forklifts with anti-track tires. This information allowed Motrec to target its marketing efforts on this specific segment and to adapt its offer accordingly. In addition, the automation of sales processes allowed Motrec to reduce the time needed to close a sale, which had a positive impact on its turnover. The integration of CRM allowed Motrec to move from reactive management to proactive customer relationship management.

Strengthening inter-team collaboration: CRM data sharing, the key to success

At Lakhos, we are convinced that cross-team collaboration is the key to success. RevOps promotes this collaboration by breaking silos between departments, and CRM is an essential tool to achieve this. CRM becomes the central platform where sales, marketing, and customer service teams share the same information, which promotes transparent communication and effective coordination.

Breaking silos for collective performance

Data sharing, fluid communication and collaborative work make it possible to achieve a common objective: company performance. CRM is becoming the central point where all teams converge, accessing the same customer information. This transparency allows each team to understand the impact of their work on other departments and on the overall growth of the company.

Concrete results: A palpable synergy

Let's take a SaaS software company as an example. Using CRM data, the marketing team sees that prospects who have downloaded a free trial and participated in a webinar on a specific feature are more likely to become paying customers.

They can then create a targeted email campaign for these prospects, offering them a discount or exclusive content related to this feature.

The sales team, accessing the same information, can personalize their approach by contacting these prospects directly, mentioning their interest in the feature, and offering them a personalized demonstration of the software.

And if one of these prospects becomes a customer and encounters a technical problem, the customer support team can consult the history of customer interactions in the CRM to quickly understand the context and offer personalized and effective assistance.

CRM thus becomes a real collaboration tool, allowing each team to access relevant information to optimize their work and contribute to the overall performance of the company.

Personalization at every stage of the customer journey

Every interaction, from initial contact to retention, is optimized to ensure a positive and memorable experience.

Let's take the concrete example of a customer who visits the Motrec website for the first time. Thanks to the integration of CRM with the website, as is the case with HubSpot, the customer may be invited to download a white paper on the benefits of industrial electric vehicles in exchange for their contact details.

This information is automatically recorded in the CRM, creating a profile for this prospect.

CRM becomes the starting point for a personalized relationship with the customer.

Conclusion: RevOps, a growth philosophy

To conclude, RevOps is much more than just a strategy to increase revenue. It is a philosophy that is profoundly transforming the business by aligning teams, optimizing processes and putting the customer at the heart of all decisions.

To better understand the power of RevOps and its impact on business growth, we invite you to consult the following article on the site of Lakhos.

‍

‍