The Lakhos Group becomes a HubSpot Gold Partner
The Lakhos Group is proud to announce its HubSpot Gold Partner certification, awarded to companies that have achieved a high level of platform knowledge and excellence in digital strategies. For our customers, this means that we are in a position to offer:
For our customers, this means that we are in a position to offer:
- Early features on the platform, in order to stay ahead of the curve;
- Recognized expertise adapted to the technological maturity of each company;
- Solutions exclusive to users in order to increase the added value of the investment.
HubSpot and manufacturer partner
Before embarking on an inbound marketing campaign, where you want to attract and educate a customer rather than selling your business to them, it is important to have the right tools to acquire a thorough understanding of your customer/prospect. Is he looking for the solution you are offering? Does he know your business? He told you he was super happy with his last order, but does he know that you make all these other products?
HubSpot is a CRM (customer relationship management software) that allows businesses to record and organize all of this information in one place. The same platform can then be used by sales, marketing and customer service teams, who can maintain and enrich the same data, and thus work in synergy.
“HubSpot's all-in-one marketing, sales, and customer service platform is designed to help you grow successfully with the inbound methodology. Structured around a single database, it allows all teams to access centralized and up-to-date information. The relay between marketing, sales and customer service is thus streamlined in order to optimize the customer experience.” — HubSpot
In this continuity, HubSpot is also a flexible solution that has numerous integrations with the most common management software, facilitating implementations. Becoming a HubSpot partner was therefore a strategic choice in our desire to support manufacturers, because the platform perfectly meets the problems of manufacturing SMEs who want to increase productivity without having to bear the costs and maintenance of a complex technological structure.
Successful implementations based on auditing your revenue transactions
This certification also highlights the trust and strength of our relationships with our customers. Being a HubSpot Gold Partner means that we have achieved a significant volume of successful platform implementations and that we have proven our ability to satisfy our customers. To obtain this certification, the Lakhos Group had to successfully complete several steps, including:
- HubSpot training and certification;
- The complete implementation of the Marketing Hub, Sales Hub and Services Hub modules, in their most advanced versions (Professional and Enterprise);
- Achieving measurable results through inbound marketing and sales strategies for our customers;
- A technical service that meets the highest quality standards expressed by our customers.
To reach this level, from day one, we adopt a 360° approach based in particular on our RevOps audit. Derived from audit 4.0 and developed by our teams, the audit is a tool that allows you to assess all of your customer relationship management processes. Among other things, it measures:
- The effectiveness of the sales process;
- The level of collaboration between the teams involved;
- The technological maturity of a company.
Thanks to this 360° approach, we offer our customers better visibility on the deployment of their digital transformation, an establishment that fits perfectly into their growth strategy, and an optimal allocation of both financial and human resources. In this way, we ensure that we maximize team engagement and return on investment during their transition to digital marketing.
