The new key functions of HubSpot CRM: AI at the heart of growth
The new key functions of HubSpot CRM: AI at the heart of growth
The new generation CRM is here
HubSpot is once again transforming the way businesses interact with customers. With the massive arrival of artificial intelligence (AI) on the platform, HubSpot CRM is becoming more than a management tool: it is a real driver of intelligent growth, capable of analyzing, learning and acting in real time. At Lakhos, we see this evolution as a natural step in RevOps : centralize data, automate tasks, and connect marketing, sales, and service teams through a unified experience.
Segmenting accurately using AI
The new Segments module allows you to create targeted audiences intuitively. AI analyzes customer data to identify high-potential segments and activate campaigns across channels at the click of a button. This is a major advance for marketing teams who want to move from a reactive approach to predictive segmentation.
Personalization: the right message at the right time
Personalization is now becoming automated and contextual. HubSpot offers the possibility of creating dynamic CTAs and web content, adapted to each audience segment. Everything is centralized in a single space, with clear impact measures, making it possible to continuously adjust marketing strategies effortlessly.
Marketing Studio: unifying campaign creation
With the Marketing Studio, HubSpot makes it easy to plan, create, and launch multi-channel campaigns through a collaborative framework powered by AI. Teams can build their customer journeys visually, without relying on technical resources.
This is one more step towards complete marketing autonomy, while speeding up time to market.
AI-powered emails: faster and more efficient
Writing marketing emails is becoming child's play. The tool AI-powered Email generates campaigns in seconds, predicts the engagement rate, and customizes content based on contact behaviors. No need to code: creativity remains human, execution becomes intelligent.
The AEO (AI Engine Optimization) era
HubSpot now integrates a comprehensive AEO strategy, optimizing content not only for search engines, but also for chatbots and AI engines (like ChatGPT, Perplexity, etc.). The tool provides actionable recommendations, analyzes sentiment, and tracks performance across AI platforms. This is the next step in SEO: to be understood by both humans and artificial intelligences.
Smarter, faster sales
AI is also being used in prospecting with the Prospecting Agent, an intelligent agent that can spot buying signals, research target accounts, and personalize messages at scale. Combined with the Smarter Sales Meetings feature, which summarizes calls and prepares follow-ups automatically, the sales team saves valuable time while increasing their close rate.
Clean, rich and centralized data
With Data Studio And Data Quality, HubSpot puts an end to the headaches associated with scattered or duplicated data. AI automatically unifies, cleans, and enriches CRM records based on emails, calls, and web signals.
The result: more reliable dashboards, more accurate forecasts and better confidence in the data.
A CRM that thinks with you
New features like Smart Insights and Self-Generating CRM Data allow the system to automatically generate relevant information and recommend concrete actions. CRM becomes a strategic partner, capable of supporting decision-making and feeding a shared customer vision.
The Breeze Marketplace and the AI assistant
HubSpot is also launching Breeze Marketplace & Studio, a space for creating, customizing, and integrating AI agents without coding. The Breeze Assistant acts as a virtual companion integrated into your business context, able to help you execute, analyze, and automate according to your specific needs. It is the logical continuity of a CRM ecosystem focused on efficiency, simplicity and people.
In conclusion
With these new features, HubSpot CRM is establishing itself as an AI-native platform, designed to accelerate growth while strengthening personalization and data quality. At Lakhos, we support our customers in this evolution, ensuring that technology remains at the service of human teams, and not the other way around.
