Leblanc Illuminations Canada

HubSpot CRM Implementation to Drive Growth

industry

Manufacturing

company size

20-50

SOLUTION

HubSpot Sales Hub

HubSpot Marketing Hub

Leblanc Illuminations designs and installs innovative and sustainable festive lighting displays to transform public and commercial spaces.

The project involved assisting Leblanc Illuminations with the transition from Salesforce to HubSpot, based on a comprehensive audit of existing sales processes and the CRM environment. HubSpot Sales Hub was implemented to simplify the tool, centralize data, structure opportunity management, and automate follow-ups. Concurrently, the company began using Marketing Hub for communications and defined an evolution plan towards Marketing Hub Pro.

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Challenges

A CRM poorly suited to the company's needs

Poorly configured CRM, not well suited to local needs

Cumbersome tool to manage daily

Excessive manual entry of a large volume of information

Tedious follow-ups and lack of clarity in tasks to be completed

Lack of reliable reports, making performance evaluation difficult

Hindrance to sales growth

Project Objectives

Replace Salesforce with HubSpot to simplify sales management.

Automate tracking of opportunities and sales activities.

Implement reliable dashboards and reports.

SOLUTION

Migrating to HubSpot to Centralize Sales and Optimize Sales Tracking

Lakhos conducted a comprehensive audit of Leblanc Illuminations' sales processes and existing Salesforce configuration to identify pain points and specific needs of the sales team. The goal was to simplify the tool, centralize data, and automate follow-ups to better support growth.

Following this audit, HubSpot Sales Hub was implemented to structure the sales pipeline and automate recurring tasks. Email sequences and automated reminders were set up to improve opportunity tracking. The team also began using Marketing Hub for newsletter management and plans to upgrade to Marketing Hub Pro to further centralize its marketing initiatives. An evolution plan has been defined to connect HubSpot to social media, the video studio, and the Servicentre ERP, ensuring an integrated and sustainable experience.

Features

Complete Migration from Salesforce to HubSpot Sales Hub

Sales Pipeline Redesign and Automation

Dashboards and Quarterly Performance Reports

Managing Newsletters and Campaigns via HubSpot Marketing Hub

Preparing for future integration with Servicentre ERP

Testimonial

"Lakhos's support truly enabled us to master HubSpot. Unlike with Salesforce, where we were left to our own devices, we now see real-time improvements, and it's much more efficient."

Jean-François Hénault

General Manager, Leblanc Illuminations

Results

A simplified and scalable CRM to support growth

The transition from Salesforce to HubSpot at Leblanc Illuminations simplified the CRM environment and better aligned the tool with the sales team's actual needs. A comprehensive audit of sales processes and existing configurations identified and corrected pain points, leading to the implementation of HubSpot Sales Hub to centralize data, structure the pipeline, and automate follow-ups.

Integrating email sequences and automated reminders reduced recurring tasks by approximately 25%, allowing representatives to dedicate more time to high-value opportunities. Pipeline structuring and standardized follow-ups also improved visibility into sales activities and stages, with an estimated 40% increase in the quality and consistency of data entered into the CRM. Concurrently, the team began using Marketing Hub for newsletter management, preparing for an upgrade to Marketing Hub Pro to further centralize marketing initiatives and enhance interaction tracking.

Finally, an evolution plan was defined to connect HubSpot to social media, the video studio, and the Servicentre ERP, ensuring an integrated and sustainable ecosystem. The result: a platform that's easier to adopt, more consistent sales follow-up, and a solid foundation for accelerating growth.