Grandchamp Chapiteaux
Industrie
We centralized all sales in HubSpot to prepare for future integration with Voodoo (ERP), while simplifying tools and processes. The forms have been completely redone in order to obtain clean and consistent data. We've implemented automations for lead distribution, follow-up reminders, and appointment scheduling. The existing integration with Monday has been maintained, but optimized, to better connect marketing, sales, and operational tracking, while eliminating manual tasks and the lack of consistency between systems.
Grandchamp Chapiteaux designs, manufactures, and installs durable marquees and modular structures to meet the needs of events, commercial spaces, and industrial applications.
Grandchamps, a Quebec manufacturer of tents and modular structures, has undertaken to modernize its commercial and operational processes to accelerate custom sales, strengthen project traceability, and improve coordination between design, manufacturing, and delivery.
Fragmented CRM ecosystem hindering collaboration and visibility
Grandchamps used both Monday and HubSpot, which created a lack of consistency between marketing and sales teams. Web forms generated incomplete or poorly structured data, and the majority of follow-ups were done manually. KPIs were difficult to track, and the lack of automation caused efficiency losses and poor visibility into sales performance.
Project Objectives
Centralize sales information to align marketing and sales teams.
Structure and automate lead, opportunity, and sales activity tracking to eliminate manual tasks and standardize processes.
Implement reliable and comprehensive dashboards to enhance visibility into business performance and facilitate decision-making.
SOLUTION
Centralizing Operations and Automating the Sales Cycle
We supported Grandchamps in the complete overhaul of its sales ecosystem in order to centralize all its operations in HubSpot. The first task was to clean and rebuild web forms, which previously generated incomplete and difficult to use data. Thanks to this restructuring, each submission and request now arrives cleanly in the CRM.
We have implemented essential automations: automatic distribution of leads, creation of follow-up tasks, internal reminders, and simplified appointment scheduling. The integration with Monday has been maintained for project tracking, but optimized to eliminate limitations associated with the lack of automation and manual lead management. Grandchamps' two distinct sales processes have been combined in a clear and simplified pipeline, allowing teams to finally have a uniform view of all opportunities.
This transition to HubSpot also prepares for future integration with the Voodoo ERP, by ensuring a clean and centralized data structure. Teams now have complete visibility into their KPIs and can effectively monitor business performance.
Testimonial
Centralize and structure sales with HubSpot CRM
Migrating Grandchamp's marketing activities to HubSpot Marketing Hub allowed for the centralization of data, campaigns, and marketing management tools within a single platform. Restructuring marketing assets and contact databases improved data quality, reducing the number of incomplete records by 35% and providing more reliable segmentation for campaigns.
The implemented automations reduced manual tasks related to contact management, marketing follow-ups, and recurring communications by 40%. Teams now benefit from faster campaign execution and greater consistency in prospect interactions.
Thanks to HubSpot Marketing Hub, Grandchamp now has 50% greater visibility into its marketing performance, with centralized reports and more precise KPI tracking. This new structure provides a scalable foundation to support business growth and continuously optimize its marketing initiatives.
Key Figures
+35%
-40%
+50%
