Lü Interactive Playground
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industry
HubSpot Sales Hub Pro
HubSpot Service Hub Pro
Introw (PRM) Integration
Lü designs interactive playgrounds that transform school gymnasiums into immersive learning environments.
The project aimed to migrate Lü’s revenue operations from Zoho to HubSpot to centralize sales, customer service, and partner management on a single platform. This migration unified the customer database with existing marketing initiatives in HubSpot, while structuring an integrated PRM to manage the partner network and lay the groundwork for a future integration with the Odoo ERP.
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The Zoho solution was hindering sales and service growth.
Sales and customer service were siloed in Zoho, separate from marketing, which was already centralized in HubSpot. This disconnect led to redundant data entry, fragmented our customer database, and limited visibility into partner-generated opportunities.
Project Objectives
Centralize revenue operations on HubSpot
Reduce duplicate data entry between teams
Structuring partner sales management
SOLUTION
A unified HubSpot ecosystem for sales, service, and partners.
The project involved replacing Zoho with a unified HubSpot ecosystem capable of bringing sales, customer service, and the partner network together in one place. Data from Zoho CRM and Zoho Desk was first migrated to HubSpot and then linked to existing marketing initiatives to create a single, consistent customer database.
HubSpot Sales Hub Pro was deployed for the sales team, complete with its pipeline and contact, company, and deal records. HubSpot Service Hub Pro took over support, incorporating the ticket pipeline and knowledge base articles. To manage indirect sales, an integrated PRM was built using a custom object that separates partners from client companies, supported by a product library and a quoting tool connected to both the CRM and PRM.
This foundation also paves the way for future integration with the Odoo ERP, eventually synchronizing products and operational data.
Testimonial
We felt supported by Lakhos from start to finish, especially during the migration from our old CRM. Their technical expertise in the CRM ecosystem made all the difference. A fantastic team!
A single platform that unifies revenue and prepares Lü for growth
Migrating to HubSpot has provided Lü with a single customer database, shared across sales, service, and the partner network via the PRM. Data duplication has dropped significantly: marketing-generated leads are now passed directly to sales through the deal pipeline, eliminating the manual re-entry required in Zoho. Visibility into sold products has also improved, as these items are now associated with deals in HubSpot in preparation for future synchronization with Odoo. On the partner side, the number of deals created has already increased by 5% after the first month of use—an encouraging sign that is expected to grow over time.
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